We Are Michigan Boating
Trusted by Michigan Boat Buyers for Over 25 Years.
Established in 1993 with just a handful of hard-working employees in a small vacant storefront located near Gun Lake, Michigan, Premier Boating began with one thing in mind... to give our boat buying customers the best experience possible along with award-winning service after the sale. Over the years we’ve grown to be an elite, full-service boat dealership with over 15 employees and approximately 20,000 sq. ft. of recently remodeled showrooms and service departments - all while maintaining our family-owned, customer-first approach to boating.
We Are Performance
On Water Performance Starts With the Dealership.
We’ve partnered with the industries best boat manufacturers to bring you only the most elite in boating performance and comfort. While we’ve served several hundred new and used boat buyers throughout our 25 years in business, along with taking care of upwards of 600 storage customers each winter; we are still able to maintain an upper 90% customer satisfaction index.
We have the best brands in the boating industry including Premier Pontoons, Berkshire Pontoons, Sylvan Pontoons, Sun Chaser Pontoons, Nautique Ski / Wake Boats and Moomba Ski / Wake Boats.
We  also offer a huge selection of pre-owned pontoons, tri-toons, ski / wake boats and run about / sport boats.
We Are Family
Family and Community are the Heart of What we do.
At Premier Boating, we are one big family: comprised not just of the family that owns and operates us, but our staff, and most importantly, our customers. When you buy a new or pre-owned boat from us, you are joining a community and family of loyal boat buyers that become customers for life - because of how they’re treated during the sale, and for as long as they own their boat. Don’t just buy a boat, join a community.
We Are Family
Family and Community are the Heart of What we do.
When you buy a new or pre-owned boat from us, you are joining a community and family of loyal boat buyers that become customers for life - because of how they’re treated during the sale, and for as long as they own their boat. Don’t just buy a boat, join a community.
Meet Our Expert Staff
Gary Johnson
Sales ConsultantGary Johnson
Sales ConsultantBen Gruver
Sales ConsultantBen Gruver
Sales ConsultantI was born into and raised in the boating community and thoroughly enjoy my time on the water with friends and family. Because of this, I love helping other families find their perfect boat and seeing them enjoying time together on the water. I understand purchasing a new boat is a large investment for most families. My knowledge of the industry helps ensure that the process is fun and easy and that customers end up with the correct product. I take pride in being low pressure, extremely responsive, customer service oriented and committed to being customer-focused from day one.
Levi VandenBos
Sales ConsultantLevi VandenBos
Sales ConsultantHi my name is Levi VandenBos. I have been with Premier Boating for 10 years and officially a part of the family for 5 years. When I’m not working, i’m enjoying time on the water with my wife and son, working out and hitting the golf course. I enjoy working for Premier Boating because of the family atmosphere and knowing that I get to sell FUN everyday! I cannot wait to get you and your family making amazing memories on the water!
Chase Gruver
Sales ConsultantChase Gruver
Sales ConsultantGrowing up in the family business I have been lucky enough to experience the joys of boating and the endless memories it brings. When I’m not in the office I’m on the water, whether that is morning surf sessions, fishing or just sunset cruising around the lake.
Because of my passion and love for the boating lifestyle, it’s my goal to provide families with a smooth, informative, and genuine purchasing experience, so they too can create their own unforgettable memories.
I am dedicated to each and every one of my customers and strive to provide the highest quality customer service our industry has to offer; before, during, and after the sale.
Kash Gruver
Marketing ManagerKash Gruver
Marketing ManagerI have photographs at all different ages next to or on a boat, and for each picture my face shows all the excitement. That same excitement is something I want for each family or individual who steps into Premier Boating. Going for a cruise, meeting up at the island, or doing a water sport are my favorite things to do. There is always a sense of relief when out on the water, letting the stress of the day go, and taking in the view.
This is a family business where we are blood related, but for everyone who steps foot into our showroom now becomes a part of the family. I work behind the scenes here, helping our salesman with research, keeping our website/inventory up to date, and snapping the pictures to showcase our beautiful boats. As a team we strive to make the experience of buying your boat fun and memorable whether it’s your first, second, third, or fortieth boat.